From Tutor to Business Leader

Back in 2010, Michael started his own tutoring business with nothing more than passion and persistence.

Within a few short years, that business grew to over 100 staff.

Doing It All Himself

Michael didn’t hire marketing agencies or outside help.

He ran his own Google Ads, wrote his own marketing, and built the kind of systems that kept enrolments flowing.

That hands-on approach gave him a deep understanding of what tutoring businesses actually need from their websites.

Michael Spent Many Years Walking The Path That You Walk

In 2017, Michael sold that tutoring business.

By then, it had become one of the fastest-growing tutoring companies in Australia,

largely built on the back of a high-performing website that worked 24/7 to attract students.

Leading Through Change

After selling, Michael didn’t step away from tutoring.

Instead, he founded and led a coaching group of 22 tutoring companies.

When COVID hit, this group became a lifeline.

Thanks to shared strategies and support, 21 businesses survived and came out stronger.

Why This Matters for You

Michael’s journey means he knows tutoring from every angle: owner, marketer, mentor, and coach.

Now, through Treefrog Tutoring Sites, he’s putting that experience into action again: building websites that speak to Australian parents and students, cut through the noise, and help tutoring businesses grow.

Ready To Have A Chat?

Get in touch with Michael to find out more about tutoring websites in Australia or if you need to join the ATA.